Open Intelligence Agency

En The Open Inteligence Agency trabajan 24 horas al día. ¿Cómo? Con un equipo de 4 personas, cada una en una parte del mundo (Londres, Amsterdam, NYC y Sidney.)
Autodenominada como "A global small business", intentan demostrar-se que pueden funcionar como empresa utilizando únicamente aplicaciones web como herramientas de trabajo y de comunicación entre ellos.

Su filosofía:

It made sense to hire big research companies or build whole departments dedicated to gathering truckloads ofmarket information because if you discovered something nobody else knew (Men will drink diet soda! Car buyers care a lot about cup holders!) you could just pick up that fact and run with it.

As time went on, those little golden nuggets lying on the surface all got picked up and marketers had to start digging harder for the information, to find the unique insight before it reached the surface and became visible to everyone.

But now, information is cheap, plentiful and ubiquitous. Even the nuggets just below the surface, the “cutting edge” trends, are uncovered and broadcast across the infosphere so fast, you can be fairly sure that if you read about it on Boing Boing, it’s already being exploited.

We’re all drowning in information today. The value is no longer in collecting or even condensing it, but in transforming it. Your edge will come, not from knowing something your competitors don’t, but in applying creative intelligence to all the available information in order to create generative, profitable ideas.

To do this, you’ll need people who both know how to creatively interrogate information and who know what you’re trying to do with it, people who can make the leap from analysis to doing. People with experience in research and content. Who are just as comfortable combing through statistics as through art galleries. Who are connected to networks of researchers, thinkers, designers, writers and engineers and can quickly focus all these different types of intelligence on your situation.

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