The Deck es una plataforma publicitaria liderada por algunos de los principales líderes de opinión de la Red y nacida a raiz del creciente poder del buzz marketing en las redes sociales.
El servicio que ofrecen a los anunciantes es muy simple. Una empresa que desee anunciar un producto o servicio y dirigir el mensaje a un target muy específico de profesionales relacionados con la web que, a su vez, funcionan como líderes de opinión en su entorno más cercano, contrata a The Deck para que lo prueben y lo publiciten de diversas formas en sus respectivos Blogs.
Cada mes se permite insertar un máximo de 12 anuncios en los 9 Blogs de la plataforma, cuya lista no tiene desperdicio: A list apart, 37Signals, Computerlove, Jason Kottke, Coudal Partners y Design Observer entre otros. La calidad de los soportes y su influencia en el público objetivo les ha llevado a introducir el concepto de "Coste pof influencia".
The loyal, regular readers of the nine sites consist of web publishers, writers, developers, editors, reporters and bloggers as well as influential designers and art directors. Plus, the aggregate audience is made up of photographers, illustrators, students, filmmakers, typographers, artists, animators, musicians, coders, designers and many other creative professionals.
¿Cómo funcionaría The Deck en España?
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