Jane Fulton Suri, de IDEO, ha escrito un curioso libro sobre actos inconscientes que desarrollamos los seres humanos respecto a nuestro entorno.
Desde distintos puntos de vista, se intenta mostrar a los diseñadores cómo hacemos uso de los productos, o cualquier herramienta de nuestro entorno, de una forma no prevista cuando se concibieron y diseñaron.
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trampantojo
Madrid, España
trampantojo
ver perfil »Soy Ana Álvarez Sierra. Aquí hablo de gestión de experiencias de los consumidores, persuabilidad, e-marketing, estrategias efectivas, tendencias y de todo aquello que, principalmente en entornos digitales, permita crear un vínculo emocional del consumidor/usuario hacia las marcas y aumentar el ratio de conversión de éstas.
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Yo lo tengo, es absolutamente recomendable, es un libro de esos para tener por ahi dando vueltas, es pequeñito y encantador :)
Pues me lo tienes que dejar!
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