El día 20 estuvimos Ariel Guersenzvaig y yo conduciendo un taller de prototipado en papel de landing pages en el SMX de Madrid que fue realmente divertido para los asistentes y, por descontado, para nosotros.
Para ponerles en situación, Ariel primero presentó en 15 minutos la técnica de prototipado en papel y mostramos un par de vídeos con esta técnica y después yo mostré lo más básico de las landings, tiplogías y algunas best practices que sirvieran de inspiración para hacer la práctica del workshop.
Aunque básica y al grano, intentamos que la presentación sobre Landings resumiera las claves básicas para trabajar con paths de conversión en experiencias de "aterrizaje" (horrible palabreja.)
View Ana Álvarez Sierra's profile
la verdad es que estuvo bastante bien y muy chulas las reglas de las landings. es de las ponencias que más me gustó. creo q entre tanta ponencia de buscadores esa fue un poco alivio.
Muchas gracias Iñaki. La verdad es que ese era el objetivo, repasar la importancia del trabajo de prototipado pero con un enfoque práctico y muy lúdico para descansar de tanta ponencia :-)
Estuvo interesante el taller, gracias por poner en línea la presentación Ana.
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